提高社交媒体品牌内容的有效性:通过网真和社交在场的策略

{"title":"提高社交媒体品牌内容的有效性:通过网真和社交在场的策略","authors":"Guanrong Liu, Soey Sut Ieng Lei, R. Law","doi":"10.1007/s40558-022-00225-w","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":46275,"journal":{"name":"Information Technology & Tourism","volume":null,"pages":null},"PeriodicalIF":6.3000,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Enhancing social media branded content effectiveness: strategies via telepresence and social presence\",\"authors\":\"Guanrong Liu, Soey Sut Ieng Lei, R. Law\",\"doi\":\"10.1007/s40558-022-00225-w\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":46275,\"journal\":{\"name\":\"Information Technology & Tourism\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":6.3000,\"publicationDate\":\"2022-05-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Information Technology & Tourism\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1007/s40558-022-00225-w\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Technology & Tourism","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s40558-022-00225-w","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}