Urban sustainable tourism – reality or utopia?

The essence of the city’s existence is its function of exchange, the subjects of which are products and goods, knowledge, information, capital, impressions, experience, and the participants of this process are residents and newcomers. Tourists in the city’s exchange space are part of the newcomer community, interact with residents, share city amenities, but have different needs and expectations than residents, leading to conflict. Based on research conducted in several cities, the article presents critical considerations regarding the concept of sustainable development and sustainable urban tourism, and then proposes a new formula for its planning and implementation focused on education as a trigger for positive action.