蜘蛛网:新兴市场企业的防御策略

IF 2.2 Q3 BUSINESS

Thunderbird International Business Review Pub Date : 2022-09-11 DOI:10.1002/tie.22314

Abdul Qadir Shah

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引用次数: 0

摘要

本文综合文献轶事证据，展示了新兴市场企业在新兴市场空间对抗发达市场跨国企业的综合防御策略——蜘蛛网策略。就像蜘蛛网一样，蜘蛛网战略描述了当地公司如何利用当地的现实和策略击败进入的跨国公司。本地公司也可以将关键资源、专业知识和流程封存起来。这不仅有助于他们赢得当地市场，也有助于他们的国际化进程。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The spider web: Defense strategy for emerging market enterprises

This article synthesizes literature-based anecdotal evidence and showcases a comprehensive defense strategy, the spider web strategy, for emerging market enterprises against developed market's multinational enterprises in the emerging market space. Just like the spider web, the spider web strategy delineates how local firms can defeat entering multinationals using local reality and gambits. The local firms can also cocoon critical resources, expertise, and processes. That will help them not only in winning in the local markets but also in their internationalization processes.

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来源期刊

Thunderbird International Business Review BUSINESS-

CiteScore

4.30

自引率

9.10%

发文量

期刊介绍： Thunderbird International Business Review is a peer-reviewed journal that is published six times a year in cooperation with the Thunderbird School of Global Business Management, the world"s leading institution in the education of global managers. The journal"s aim is to advance and disseminate research in the field of international business. Its main target audience includes academicians and executives in business and government who have an interest in international business.