手工酿酒厂的兴起及其消费者群体

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality & Tourism Administration Pub Date : 2021-09-21 DOI:10.1080/15256480.2021.1981187

Cortney L. Norris, Scottie Taylor, D. C. Taylor

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引用次数: 0

摘要

摘要精酿酒厂尽管存在过多的进入壁垒，但每年的销量和地点数量都在增长，因此，蒸馏酒市场正在从啤酒和葡萄酒中夺走市场份额。本研究的目的是考察一个未被充分探索的学术研究领域，并为精酿酒厂经营者提供关于支持他们的消费者的宝贵见解。这项研究采用了生活方式和利益细分技术，发现精酿蒸馏酒消费者重视功能和情感利益，这些利益显著预测了他们从民族精神和当地饮酒场所转向当地精酿/酒厂的意图。

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The Rise of Craft Distilleries and Their Consumer Segments

ABSTRACT Craft distilleries, despite excessive barriers to entry, are growing in sales volume and number of locations each year, and as a result, the distilled spirits segment is taking market share away from beer and wine. The purpose of this study is to examine an underexplored area of academic research and provide valuable insights to craft distillery operators regarding the consumers who support them. This study employs lifestyle and benefit segmentation techniques and finds that craft distilled spirits consumers value functional and emotional benefits, and these significantly predict their intention to switch from a national spirit and local drinking establishment to a local craft spirit/distillery.

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来源期刊

International Journal of Hospitality & Tourism Administration HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

8.60%

发文量

期刊介绍： The International Journal of Hospitality & Tourism Administration is an applied, internationally oriented hospitality and tourism management journal designed to help practitioners and researchers stay abreast of the latest developments in the field as well as facilitate the exchange of ideas. The journal addresses critical competency areas that will help practitioners be successful in this growing field now and into the future. An exciting and challenging international forum, the journal reflects current happenings and trends in the industry.