M. Recalde, E. Gutiérrez-García, María Jesús Yánez-Galdames
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A Relational Dimension of Open Innovation: Towards A Comprehensive Strategic Communication Research Agenda
ABSTRACT Open innovation is a strategic phenomenon that has arisen in corporate life since the beginning of the 21st century. The management of this process involves a communicative dimension that both management and communication scholarship have overlooked over the last twenty years. At the same time, communication management in open innovation processes enacts the strategic nature of the discipline and practice. However, there is scant knowledge and evidence to be found in this discipline, despite the fact that the topic itself calls for deeper exploration of mainly a relational and communicative phenomena. We argue for the promotion of a comprehensive research agenda that entails delving into the theoretical and empirical challenges of the strategic communication discipline in open innovation. Likewise, this article responds to the call for greater interdisciplinary research. Findings include six research gaps, the examination of nine research lines, as it relates to discussion of specific methods/methodologies which would fill those gaps. Moreover, the proposed research pathways map out a starting-point for the future of this growing field of inquiry while also positioning strategic communication as a catalyst discipline and practice that will help to foster open innovation management and research.
期刊介绍:
The International Journal of Strategic Communication examines the philosophical, theoretical, and applied nature of strategic communication, which is “the purposeful use of communication by an organization to fulfill its mission.” IJSC provides a foundation for the study of strategic communication from diverse disciplines, including corporate and managerial communication, organizational communication, public relations, marketing communication, advertising, political and health communication, social marketing, international relations, public diplomacy, and other specialized communication areas. The IJSC is the singular forum for multidisciplinary inquiry of this nature.