事件背景下的事件质量、感知价值、满意度和行为意图

IF 3.1 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Scandinavian Journal of Hospitality and Tourism Pub Date : 2021-01-24 DOI:10.1080/15022250.2021.1877191

John Armbrecht

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引用次数: 9

摘要

了解消费者体验构成了活动和目的地管理者的核心兴趣。本研究将事件质量纳入事件体验的情感和认知方面作为事件体验的衡量标准。该测量用于预测感知价值、满意度和行为意图。本文有助于深入了解如何从情感和认知两方面衡量和评估活动参与者的体验，从而预测活动消费者的行为意图。测试了感知价值和满意度的重要性和中介作用。结论强调了体验的情感方面对理解体验感知价值的重要性。在开发现有的和新的活动概念以及活动组合时，从活动、旅游和目的地管理的角度来看，更广泛的活动体验方法是有希望的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Event quality, perceived value, satisfaction and behavioural intentions in an event context

ABSTRACT Understanding consumer experiences constitutes a central interest for event and destination managers. This study applies event quality incorporating affective and cognitive aspects of event experiences as a measure of the event experience. The measure is used to predict perceived value, satisfaction and behavioural intentions. The article contributes with a deeper understanding of how to measure and assess event attendees’ experiences in terms of affective and cognitive components in order to forecast event consumers’ behavioural intentions. The importance and mediating role of perceived value and satisfaction are tested. The conclusions stress the significance of affective aspects of experiences in understanding perceived value of experiences. A broader approach to the event experience is promising within an event, tourism and destination management perspective when developing existing and new event concepts as well as event portfolios.

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来源期刊

Scandinavian Journal of Hospitality and Tourism Multiple-

CiteScore

7.90

自引率

8.30%

发文量

期刊介绍： Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.