关心的表达:“即使是一袋意大利面也会有帮助……”:将微不足道的贡献技术合法化对利他主义的有效性

IF 2.3 2区社会学 Q1 SOCIAL ISSUES

Nonprofit and Voluntary Sector Quarterly Pub Date : 2023-04-12 DOI:10.1177/08997640231170042

Céline Jacob, V. Charles-Sire, N. Guéguen

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引用次数: 1

摘要

研究表明，与慈善筹款相关的“哪怕一分钱都会有帮助”的说法可以提高合规性。本实验使用一种新颖的请求和声明与请求实际执行之间的中间延迟来分析这种技术的有效性。邦联在一家商店里招揽顾客，要求食品人道主义组织捐赠食品。他们穿着一件T恤，上面写着“哪怕是一包意大利面也会有帮助……”。结果显示，当这句话出现在T恤衫上时，更多的人给了食品。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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EXPRESSION OF CONCERN: “Even a Single Package of Pastas Will Help . . .”: The Effectiveness of the Legitimizing Paltry Contribution Technique on Altruism

Research has shown that the statement “Even a penny will help” associated with charity fund-raising increases compliance. The present experiment analyzed the effectiveness of this technique using a novel solicitation and an intermediate delay between the statement and the actual execution of the request. Confederates solicited customers in a store for a food donation organized by food humanitarian organization. They wore a T-shirt on which the statement “Even a single package of pastas will help. . .” was either present or not. Results show that more people gave food products when this statement appeared on the T-shirt.

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来源期刊

Nonprofit and Voluntary Sector Quarterly SOCIAL ISSUES-

CiteScore

5.30

自引率

14.30%

发文量

期刊介绍： Nonprofit and Voluntary Sector Quarterly, the journal of the Association for Research on Nonprofit Organizations and Voluntary Action, is an international, interdisciplinary journal that seeks to enhance the quality of life and general welfare of humanity through effective and appropriate voluntary action by reporting on research and programs related to voluntarism, citizen participation, philanthropy, and nonprofit organizations in societies around the world.