社会距离时代的消费网络:走向团结

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2022-11-02 DOI:10.1177/14705931221137730

Gregorio Fuschillo, Simona D’Antone

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引用次数: 3

摘要

团结如何将社会关系网络中脱节的实体凝聚在一起?本研究通过分析意大利消费网络Spesasospesa.org，考察了团结如何催化消费网络中不相关的实体(人、物和机构)。Spesasospesa.org是在新冠肺炎疫情封锁期间开发的一个消费网络。我们发现，团结使这个网络的出现，是因为三个主要的实践:(1)同步，(2)挪用，(3)叙述。在消费文化文献中，团结通常被描述为消费者集体的一种特定特征，但我们的研究表明，团结实际上在反结构和结构之间的社会联系中起着关键作用。因此，我们的研究扩展了过去关于消费者社会性的文献，揭示了在社会距离时代，保持团结在消费网络的出现中所起的作用。

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Consumption networks in times of social distancing: Towards entrained solidarity

How does solidarity gel together disjointed entities in a web of social relations? This study examines how solidarity catalyzes unconnected entities (people, things, and institutions) in a consumption network by analyzing Spesasospesa.org, an Italian consumption network that was developed during lockdowns resulting from Covid-19. We find that solidarity enables the emergence of this network because of three main practices: (1) synchronization, (2) appropriation, and (3) narration. Solidarity has typically been depicted in the consumer culture literature as a given trait of consumer collectives, but our study shows that solidarity in fact plays a key role in gelling social links at the nexus of antistructure and structure. Therefore, our research extends past literature on consumer sociality by unveiling the role that entrained solidarity plays in the emergence of consumption networks in times of social distancing.

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.