评论-以园艺为例衡量公司和行业的声誉

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2022-01-07 DOI:10.1080/08974438.2021.2003922

Iris Brenneke, M. Isaak, W. Lentz

{"title":"评论-以园艺为例衡量公司和行业的声誉","authors":"Iris Brenneke, M. Isaak, W. Lentz","doi":"10.1080/08974438.2021.2003922","DOIUrl":null,"url":null,"abstract":"Abstract Reputation is an important strategic resource. The aim of this work is to develop a structural model to measure reputation specific to horticulture. Based on a literature analysis, the terms image, identity and reputation are first defined before compiling a basis of knowledge relating to reputation measurement approaches from different fields (e.g., companies, industries). The measurement of “reputation” requires indicators whose epistemic relations (formative vs. reflective) need to be analyzed in order to avoid misspecification. Indicators were established from different research approaches, combined in a “multiple indicators and multiple causes” (MIMIC) model and supplemented through the influence of moderating variables.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Review – Measuring the Reputation of Companies and Industries Using the Example of Horticulture\",\"authors\":\"Iris Brenneke, M. Isaak, W. Lentz\",\"doi\":\"10.1080/08974438.2021.2003922\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract Reputation is an important strategic resource. The aim of this work is to develop a structural model to measure reputation specific to horticulture. Based on a literature analysis, the terms image, identity and reputation are first defined before compiling a basis of knowledge relating to reputation measurement approaches from different fields (e.g., companies, industries). The measurement of “reputation” requires indicators whose epistemic relations (formative vs. reflective) need to be analyzed in order to avoid misspecification. Indicators were established from different research approaches, combined in a “multiple indicators and multiple causes” (MIMIC) model and supplemented through the influence of moderating variables.\",\"PeriodicalId\":35464,\"journal\":{\"name\":\"Journal of International Food and Agribusiness Marketing\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of International Food and Agribusiness Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08974438.2021.2003922\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of International Food and Agribusiness Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08974438.2021.2003922","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 2

摘要

信誉是一种重要的战略资源。这项工作的目的是开发一个结构模型来衡量特定于园艺的声誉。基于文献分析，首先定义了术语形象，身份和声誉，然后编制了与来自不同领域(例如，公司，行业)的声誉测量方法相关的知识基础。“声誉”的测量需要分析其认知关系(形成性与反思性)的指标，以避免错误规范。采用不同的研究方法建立指标，采用“多指标多原因”(MIMIC)模型进行组合，并通过调节变量的影响进行补充。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Review – Measuring the Reputation of Companies and Industries Using the Example of Horticulture

Abstract Reputation is an important strategic resource. The aim of this work is to develop a structural model to measure reputation specific to horticulture. Based on a literature analysis, the terms image, identity and reputation are first defined before compiling a basis of knowledge relating to reputation measurement approaches from different fields (e.g., companies, industries). The measurement of “reputation” requires indicators whose epistemic relations (formative vs. reflective) need to be analyzed in order to avoid misspecification. Indicators were established from different research approaches, combined in a “multiple indicators and multiple causes” (MIMIC) model and supplemented through the influence of moderating variables.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.