捐赠众筹活动中捐赠意愿前因的探查:众筹准备度的中介作用

IF 1.8 Q3 BUSINESS
Vijaya, Ajit Yadav, H. P. Mathur
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引用次数: 0

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Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness

Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness
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来源期刊
CiteScore
3.80
自引率
23.50%
发文量
26
期刊介绍: The International Review on Public and Nonprofit Marketing, an international scientific journal, publishes English-language articles and case reports in the field of public and nonprofit marketing and closely related disciplines. Relevant doctoral thesis reviews and book reviews are also welcome. The main objective of the Review is to foster the study of marketing topics from an interdisciplinary perspective and provide a forum for researchers interested in examining these issues from practical and theoretical viewpoints. Establishing a common vocabulary with which to discuss methods, procedures, results and experiences will improve the exchange of ideas between participants of varied backgrounds. To be accessible to a diverse community of academics and professionals, the Review will only accept articles that display strict scientific rigor and excellent expository clarity. First-rate scientific quality is guaranteed by a large editorial board composed of internationally recognized experts from prestigious academic and research institutions. Papers submitted for publication are evaluated through a double blind refereeing process. Manuscripts should not exceed 20 pages (450 words per page). This page limit includes all figures, tables, appendices and references. Officially cited as: Int Rev Public Nonprofit Mark
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