韩国大众媒体在印度的文化共享性——对防弹少年团mv的反身性主题分析

Q2 Social Sciences

East Asian Journal of Popular Culture Pub Date : 2022-04-01 DOI:10.1386/eapc_00061_1

Jasdeep Kaur Chandi, Kulveen Trehan

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引用次数: 2

摘要

在这篇文章中，BTS现象在印度是通过密切关注这个韩国乐队的音乐来检验的。对五个BTS音乐视频进行了反射性主题分析，然后对自称印度BTS粉丝进行了采访。音乐视频和歌迷的采访回应中确定了三个突出的主题：多种音乐视频类型的融合、文化的混杂和爱情作为一个进化过程。有人认为，这些确定的主题在文化上可以与印度粉丝分享。BTS音乐的文化共享性逐渐在印度人中产生了一种纯粹的曝光效应，这也是他们对韩国流行媒体越来越亲近的原因。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The cultural shareability of Korean popular media in India: A reflexive thematic analysis of BTS music videos

In this article, the BTS phenomenon in India was examined by looking closely at the music of this South Korean band. A reflexive thematic analysis was performed on five BTS music videos followed by interviews with self-identified Indian BTS fans. Three salient themes were identified in the music videos and fans’ interview responses: the fusion of multiple music video genres, cultural hybridity and love as an evolutionary process. It is suggested that these identified themes are culturally shareable with Indian fans. The cultural shareability of the music of BTS has gradually created a mere-exposure effect amongst Indians, which is responsible for their growing affinity for Korean popular media.

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来源期刊

East Asian Journal of Popular Culture Social Sciences-Cultural Studies

CiteScore

0.70

自引率

0.00%

发文量