Impact of Information on Attitudes Regarding Greenhouse Lighting Externality Regulation

As food producers face increasing costs, many greenhouse growers are turning to controlled environment agriculture. The use of light-emitting diode (LED) supplemental lighting systems may increase a producer’s profitability, but it also comes with a unique set of externalities. Using an online survey, we found that showing images of light pollution from supplemental LED lighting sources facilitated respondents to want more regulation with state government being the desired regulator. Several significant factors influenced survey respondents’ posttreatment preference outcomes for different levels of regulation and regulators including demographic characteristics as well as initial attitudes toward LED lighting systems before treatment.