新兴扶手椅旅行：对真实扶手椅旅行体验及其对扶手椅旅行粘性的影响的调查

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-03-24 DOI:10.1080/10548408.2023.2236652

Bee‐Lia Chua, S. Kim, Tadesse Bekele Hailu, Jongsik Yu, Hyoungeun Moon, Heesup Han

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引用次数: 5

摘要

扶手椅旅游是一种提供替代性旅行体验的旅游方式。本研究旨在运用刺激-机体-反应的框架，探讨真实旅行体验对旅行粘性的影响。结果表明，流动体验和功能体验正向影响扶手椅旅行的真实旅行体验。此外，真实的旅行体验对价值和参与有积极的影响。顾客参与影响顾客对扶手椅旅行的粘性，而整体价值没有影响。本研究为现有的纸上添花的旅游文献提供了深刻的理论启示，并为开发新的旅游产品或计划以跟上快速变化的行业趋势提供了实践启示。

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Emerging armchair travel: Investigation of authentic armchair travel experiences and their effect on armchair travel stickiness

ABSTRACT Armchair travel is a kind of tourism that gives a vicarious travel experience. This study aimed to examine the influence of authentic travel experiences on travel stickiness using the framework of stimulus-organism-response. Our result revealed that flow and functional experiences positively affected authentic travel experiences with armchair travel. Furthermore, authentic travel experiences positively influenced value and engagement. Customer engagement influenced customer stickiness to armchair travel, while overall value did not. This study provides insightful theoretical implications for the extant armchair travel literature and practical implications for developing new tourism products or programs to keep pace with rapidly shifting industry trends.

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.