最优独特性定位:企业如何管理动态复杂环境下的竞争和制度压力

IF 6.5 1区 管理学 Q1 BUSINESS
Jingqin Su, Xin Gao, Justin Tan
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引用次数: 0

摘要

企业如何在战略上平衡合法性和独特性已经引起了极大的关注,但反映了不一致的观点。这种不一致性可能源于最优显著性(OD)的固有复杂性,其对上下文和时间性都很敏感。本文探讨了制度和竞争压力的动态变化,以及它们如何与不同的OD战略协同发展。通过一项探索性的多案例研究,我们提出了一个压力响应模型,以揭示企业如何动态追求OD以应对不同的压力组合。此外,我们的研究结果揭示了驱动不同OD策略的独特性和合法性之间动态互动的机制。本质上,这项研究通过深入了解OD策略的演变,解决其发展背后的方式和原因,为OD研究议程做出了贡献。企业能否通过实现与竞争对手的最佳相似性和差异性,有效地平衡其对合法性和独特性的需求?本文表明,面对不同强度的多重压力,企业会不断调整其战略选择,以实现最佳差异性。随着制度和竞争压力的逐渐加剧,企业的OD战略可能会从同构和平衡的方法向偏差过渡。然而,当积累的惯性阻碍了企业应对新出现的压力的能力时,可能需要对OD战略进行调整。因此,本研究为企业家提供了一个实用的指导,指导他们如何根据手头的具体情况选择适当的策略来动态地保持企业的OD。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Positioning for optimal distinctiveness: How firms manage competitive and institutional pressures under dynamic and complex environment
How firms strategically balance legitimacy and distinctiveness has garnered significant attention but reflects inconsistent perspectives. This inconsistency may stem from the inherent complexity of optimal distinctiveness (OD), which are sensitive to both the context and temporality. This article explores dynamic changes in institutional and competitive pressures and how they co‐evolve with different OD strategies. Through an exploratory, multi‐case study, we propose a pressure‐response model to uncover how firms dynamically pursue OD in response to different combinations of pressures. Furthermore, our findings reveal the mechanisms that drive the dynamic interactions between distinctiveness and legitimacy across different OD strategies. In essence, this study contributes to the OD research agenda by providing insights into the evolution of OD strategies, addressing the how and why behind their development.Can enterprises effectively balance their needs for legitimacy and distinctiveness by achieving an optimal level of similarity and differentiation from their competitors? This article demonstrates that, in the face of multiple pressures with varying intensities, enterprises continuously adapt their strategic choices to achieve optimal distinctiveness (OD). As institutional and competitive pressures gradually intensify, an enterprise's OD strategies may transition from isomorphic and balancing approaches toward deviation. However, when accumulated inertia hinders the enterprise's ability to respond to emerging pressures, adjustments to the OD strategy may become necessary. Therefore, this study offers entrepreneurs a practical guide on how to dynamically maintain their enterprise's OD by selecting appropriate strategies based on the specific circumstances at hand.
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来源期刊
CiteScore
13.70
自引率
8.40%
发文量
109
期刊介绍: At the Strategic Management Journal, we are committed to publishing top-tier research that addresses key questions in the field of strategic management and captivates scholars in this area. Our publication welcomes manuscripts covering a wide range of topics, perspectives, and research methodologies. As a result, our editorial decisions truly embrace the diversity inherent in the field.
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