纺织行业企业家人格对创业营销的影响:自我效能感的中介作用

IF 1 4区工程技术 Q3 MATERIALS SCIENCE, TEXTILES

Industria Textila Pub Date : 2023-05-02 DOI:10.35530/it.074.02.202179

M. Sarfraz, M. Abdullah, Najaf Mumtaz, Syed Ibn-ul-Hassan, Ilknur Ozturk

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引用次数: 0

摘要

本研究旨在分析五大企业家的人格特质对创业营销的影响，同时考虑自我效能感的中介作用。数据是通过结构化问卷收集的；对290名年轻企业家中的199份可用问卷进行了研究。结构方程模型用于检验研究假设。研究结果表明，人格特征与创业营销之间存在显著关系。开放、外向和随和的性格特征与创业营销呈正相关。研究结果还表明，自我效能感与创业营销之间存在正相关。本研究通过分析企业家在创业营销中的个性特征来对文献做出贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The effect of entrepreneurs’ personality on entrepreneurial marketing in textile sector: the mediating role of self-efficacy

The study objective is to analyse the effect of big-five entrepreneurs' personality traits on entrepreneurial marketing while considering the mediating role of self-efficacy. Data were collected through a structured questionnaire; a study of 199 usable questionnaires out of 290 was carried out among young entrepreneurs. Structural equation modelling was used to test the study hypothesis. The results show a significant relationship between personality traits and entrepreneurial marketing. Openness, Extroversion, and Agreeableness personality traits are positively linked with entrepreneurial marketing. The findings also show a positive association between self-efficacy and entrepreneurial marketing. The current study contributes to the literature by analysing an entrepreneur’s personality characteristics in entrepreneurial marketing.

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来源期刊

Industria Textila 工程技术-材料科学：纺织

CiteScore

1.80

自引率

14.30%

发文量

审稿时长

3.5 months

期刊介绍： Industria Textila journal is addressed to university and research specialists, to companies active in the textiles and clothing sector and to the related sectors users of textile products with a technical purpose.