住宿加早餐(B&B)的特点和客人感知价值

IF 1.4 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM
Bin Li, Nan Hua, Tingting Zhang
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引用次数: 1

摘要

住宿加早餐(b&b)有一系列独特的属性,影响着客人的感知价值。鉴于民宿行业的理论和现实意义,本研究旨在系统地识别中国传统乡村民宿的重要特征,并展示其对客人感知价值的影响。因此,本文的目的是通过关注民宿的特点,探索影响民宿客人感知价值的因素,从而弥补相关的研究空白,为未来的研究提供建议。本研究采用探索性方法形成理论框架。共回收有效问卷300份,采用稳健回归方法。结果表明,民宿特征显著影响客人的感知价值。研究发现,在约束变量下,当地活动对客人感知价值的贡献最大。其次是互动、家的感觉、个性化服务、建筑、当地食物、清洁和舒适的感觉。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Characteristics of Bed and Breakfast (B&B) and Guest Perceived Value
Bed and breakfasts (B&Bs) have a unique set of attributes that impact guests' perceived value. Given the theoretical and practical significance of the B&B industry, this study is designed to systematically identify a list of important B&B characteristics in traditional Chinese villages and show their effects on guests' perceived value. Therefore, the purpose of this article is to explore factors affecting guests' perceived value of B&Bs by focusing on characteristics of B&Bs, thus bridging the relevant research gaps and offering suggestions for future study. This research used exploratory methods to form the theoretical framework. A total of 300 valid questionnaires were attained, and robust regression methods were adopted. The results indicate that B&B characteristics significantly affect guests' perceived value. The study reveals that local activities make the biggest contribution to guests' perceived value under constraint variables. This is followed by interaction, feeling like home, personalized service, architecture, local food, cleanliness, and comfortable feeling, respectively.
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来源期刊
Tourism Analysis
Tourism Analysis HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
2.50
自引率
11.10%
发文量
42
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