Psychology at the Crossroads

The author argues that if psychologists are to contribute meaningfully to the United Nations’ agenda for sustainable development (SD) 2030, they will need to shift from a model that is biologically based individual model to a holistic, contextual and cultural model. Global media and consumer culture have created unhealthy, social and cultural environments, which are seen as having an adverse effect on psychological health. The article focuses on the culture change coming about due to advancement of technology, changes in values of society and acculturation as the reasons for decrement in mental health (MH) and well-being (WB). Integration of mainstream psychology with indigenous psychology can guide building of environments that sustain physical health and MH as well as societal sustainability.