Jonathan Hendrickx, Annelien Van Remoortere, M. Opgenhaffen
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News packaging during a pandemic: A computational analysis of news diffusion via Facebook
Facebook remains the most important platform where social media editors package and try to ‘sell’ media outlets’ online news articles to audiences. In one of the first studies of its kind, we assess how this practice was effectuated during the first year of the COVID-19 pandemic. We use computational analysis to determine the polarity, subjectivity and use of some linguistics features in the status messages of 140,359 Facebook posts of 17 mainstream and alternative news titles from Flanders (Belgium) between March 2020 and 2021. Among other things, we find that status messages score considerably higher than headlines in terms of polarity and subjectivity, and that they, along with the use of question and interrogation marks, peaked in the first months of the pandemic. We contextualise our findings within existing scholarship and wider trends in increasingly digitised and globalised media societies.
期刊介绍:
Discourse & Communication is an international, peer-reviewed journal that publishes articles that pay specific attention to the qualitative, discourse analytical approach to issues in communication research. Besides the classical social scientific methods in communication research, such as content analysis and frame analysis, a more explicit study of the structures of discourse (text, talk, images or multimedia messages) allows unprecedented empirical insights into the many phenomena of communication. Since contemporary discourse study is not limited to the account of "texts" or "conversation" alone, but has extended its field to the study of the cognitive, interactional, social, cultural.