开发和验证场地刺激-地方形象匹配量表

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS
Yongjin Hwang, Khalid Ballouli
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引用次数: 0

摘要

很少有体育营销方面的研究考察了场地刺激对体育观众的影响。因此,该领域目前缺乏处理场地刺激作为理解体育观众体验的方法方向。需要进行研究,让学者和从业者了解场地刺激的适当使用和潜在结果,特别是当它们与目的地形象和当地有关时。鉴于对这一主题的调查明显缺乏,本研究本质上是探索性的,目的是开发和验证一个体育场馆刺激和局部形象匹配(SIF)量表。SIF量表的发展过程包括以往学者提出的六个量表发展阶段。本研究开发的量表提供了一种可靠而有效的工具,旨在评估体育场馆的感官刺激与当地形象的一致程度,从而为从业者和学者提供了一种手段,了解当地文化的独特元素如何在与观众的感官体验交织在一起时丰富了场馆体验。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Developing and Validating a Venue Stimuli-Local Image Fit Scale
Few studies in sport marketing have examined the formative role of venue stimuli in affecting sport spectators. As such, the fi eld currently lacks methodological direction for dealing with venue stimuli as a means to understand the sport spectator experience. Research is needed to inform academics and practitioners about the appropriate use and potential outcomes of venue stimuli, particularly as they relate to destination image and local place. Given the notable lack of investigation on this topic, this study was exploratory in nature, with the purposes of developing and validating a sport venue stimuli and local image fi t (SIF) scale. The development process of the SIF scale comprised the six stages of scale development recommended by previous scholars. Th e scale developed in this study provides a reliable and valid instrument designed to assess the extent to which sensory stimuli in the sport venue are congruent with local image, thus offering practitioners and academics a means to understand how inimitable elements of the local culture enrich the venue experience when they become intertwined with spectators’ sensory experience.
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来源期刊
ACS Applied Bio Materials
ACS Applied Bio Materials Chemistry-Chemistry (all)
CiteScore
9.40
自引率
2.10%
发文量
464
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