El comportamiento del consumidor en la gestión comercial de destinos turísticos Sucre-San Vicente. Un acercamiento desde las Ciencias Sociales, Ecuador 2017

espanolLa investigacion fundamenta su estudio en analizar el comportamiento del consumidor en la gestion del mismo en su entorno sociocultural y medioambiental. A traves del metodo analitico se determino que la actividad turistica tiene un impacto importante en el medio economico debido a su efecto multiplicador que concibe esta actividad la cual brinda ingresos a las comunidades ubicadas en cada uno de los cantones generando servicios para todas las empresas y microempresas que operan en las localidades. Se estudia las contradicciones epistemologicas, politicas, economicas, culturales y ambientales ante la problematica social en sus dimensiones y su aporte a la gestion del destino turistico en la zona objeto estudio. Se propone adoptar un enfoque integrado, que tenga en cuenta las dimensiones economica, social y ambiental para lograr una gestion comercial de destinos turisticos eficiente y eficaz que responda a las necesidades de los consumidores EnglishThe research bases its study on analyzing consumer behavior in the commercial management of the tourist destination of the Sucre cantons -San Vicente and his approach to the social sciences. The review of bibliographic sources allowed to conceptualize the consumer through the characteristics and guidelines of action in order to verify the action of the same in their sociocultural and environmental environment. Through the analytical method it was determined that tourism activity has a significant impact on the economic environment due to its multiplying effect that conceives this activity which provides income to the communities located in each of the cantons, generating services for all companies and micro businesses that operate in the localities. The epistemological, political, economic, cultural and environmental contradictions are studied in the face of the social problems in their dimensions and their contribution to the management of the tourist destination in the study area. It is proposed to adopt an integrated approach that considers the economic, social and environmental dimensions to achieve a commercial management of efficient and effective tourism destinations that meets the needs of consumers.