搜索引擎广告对实体零售的跨渠道影响——基于Google.com大规模实地实验的Meta分析

IF 1.3 4区管理学 Q3 BUSINESS

Qme-Quantitative Marketing and Economics Pub Date : 2017-08-30 DOI:10.1007/s11129-017-9188-7

Kirthi Kalyanam, John McAteer, Jonathan Marek, James A. Hodges, Lifeng Lin

引用次数: 14

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google.com

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来源期刊

Qme-Quantitative Marketing and Economics Multiple-

CiteScore

2.30

自引率

10.50%

发文量

期刊介绍： Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ