Racial-Genomic Interest Convergence and the Geneticization of Black Families

ABSTRACT This study expands our understanding of how commercialized genomics shape communication about Black individuals and Black families. Using critical race theory (CRT), I explicate how genetic ancestry tests (GATs) are rooted in whiteness and seek to overdetermine Blackness. Focus group interviews, individual interviews, and media analysis reveal the converging interests of the GAT industry and Black GAT customers. I argue that our contemporary landscape is marked by racial-genomic interest convergence, which characterizes the codependency of Black customers and the GAT industry in ways that (re)construct Black families. I conclude by discussing implications for the industry and Black families.