了解Z世代使用移动支付的主要驱动因素

IF 2.9 Q2 MANAGEMENT
Lisana Lisana
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引用次数: 1

摘要

目的本定量研究旨在检验影响印尼Z世代客户使用移动支付(m-payment)行为意向的决定因素。设计/方法/方法理论模型包括七个潜在变量:努力预期、绩效预期、社会影响、便利条件、促销活动,感知安全感和行为意图。此外,利用教育和性别两个调节因素来研究决定因素对采用移动支付意愿的显著影响。这项研究获得了430名受访者的最终数据量。使用结构方程建模进行数据分析。研究结果证实了促销活动、感知安全、绩效预期、努力预期和社会影响对接受移动支付系统的行为意向的显著性。性别对移动支付使用意向的两个结构:社会影响和促销活动具有显著的调节作用。同时,教育调节了安全感对行为意向的影响。原创性/价值这项研究有望填补空白,因为只有少数研究讨论了影响印尼移动支付使用的决定因素,尤其是Z世代。此外,与两个调节因素的作用相关的新发现成为重要的实际意义,因为大多数先前的研究往往忽视了调节因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Understanding the key drivers in using mobile payment among Generation Z
Purpose This quantitative study aims to examine the determinants that impact the behavioral intention to use mobile payment (m-payment) among Generation Z (Gen Z) customers in Indonesia. Design/methodology/approach The theoretical model comprises seven latent variables: effort expectancy, performance expectancy, social influence, facilitating conditions, promotional activities, perceived security and behavioral intention. In addition, the two moderating factors of education and gender are used to investigate the significant effect of the determinants on intention to adopt m-payment. This study obtained the final data size of 430 respondents. The data analysis is conducted using structural equation modeling. Findings The results substantiate the significance of promotional activities, perceived security, performance expectancy, effort expectancy and social influence, on the behavioral intention to accept m-payment systems. Gender is revealed to significantly moderate two constructs: social influence and promotional activities, on the m-payment usage intention. Meanwhile, education moderates the effect of perceived security on behavioral intention. Originality/value This research is expected to fill the gap because only a few studies discuss the determinants affecting m-payment usage in Indonesia, especially among Gen Z-ers. Furthermore, the new findings associated with the role of two moderating factors become important practical implications because most of the prior studies often ignore the moderating factors.
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来源期刊
CiteScore
5.90
自引率
8.70%
发文量
57
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