了解大流行后时代目的地公平的驱动因素:以澳大利亚为例

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-05-04 DOI:10.1080/10941665.2023.2245501

T. Sarker, Fazlul K. Rabbanee, A. Shakeela, Charles Jebarajakirthy, Aisha Sarwar, Md Ruhul Amin Mollah

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引用次数: 0

摘要

摘要:本研究借鉴情绪评价理论，基于对澳大利亚消费者小组成员(n = 357)进行的在线质量调查，考虑到后COVID-19大流行时代旅游偏好的变化，考察了目的地公平。研究结果从经验上支持，除了传统的目的地公平驱动因素外，大流行后时代的游客在决定旅游目的地时还会考虑内部环境。平静的心态被认为是影响游客行为的关键操纵因素，如更高的支付和钱包份额。提出了研究结果的理论和管理意义。

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Understanding the drivers of destination equity in the post-pandemic era: the case of Australia

ABSTRACT Drawing on the appraisal theory of emotions and based on an online Qualtrics survey conducted among members of the Australian consumer panel (n = 357), this study examined destination equity considering the changing travel preferences in the post COVID-19 pandemic era. The findings empirically support that in addition to conventional destination equity drivers, tourists in the post-pandemic era consider the internal environment when deciding on a travel destination. Peace of mind was identified as a key manoeuvring factor influencing tourists’ behaviours such as higher payment and share-of-wallet. Theoretical and managerial implications of the findings are presented.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.