金字塔底层的商业:文献回顾与未来研究方向

IF 0.9 Q3 ECONOMICS

Organizations and Markets in Emerging Economies Pub Date : 2020-12-30 DOI:10.15388/omee.2020.11.36

J. S. López-Morales, Felipe de Jesús Rosario-Flores, Antonio Huerta-Estévez

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引用次数: 2

摘要

金字塔的底部(BoP)是人口的低收入部分。它代表了一个重要的市场，但往往被企业视为经济利益的来源而忽视。因此，自21世纪初以来，学者们对这一话题产生了兴趣。本文的主要目的是确定与BoP中业务相关的研究领域。通过回顾有关收支平衡的商业文献，进行了定性调查。审查了与该专题有关的67篇文章。本文采用四阶段定性方法进行文献综述，包括:(1)资料收集;(2)数据编码;(3)数据分析;(4)结果解释。审查的结果是确定了12个必须解决的差距，以提高对防喷器业务的理解。文章的描述选定的审查提出。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Business in the Base of the Pyramid: A Literature Review and Directions for Future Research

The base of the pyramid (BoP) is the lower-income segment of the population. It represents an important market that is often disregarded by companies as a source of economic benefit. For this reason, scholars have gained interest in this topic since the early 21st century. The main objective of this article is to identify research areas related to business in the BoP. A qualitative investigation was carried out by reviewing the business literature on the BoP. Sixty-seven articles related to the topic were reviewed. This literature review was conducted using the four-stage qualitative method, including : (1) data collection; (2) data coding; (3) data analysis; and (4) interpretation of results. The result of the review was the identification of 12 gaps that must be addressed to improve the understanding of the BoP businesses. A description of the articles selected for the review is presented.

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来源期刊

Organizations and Markets in Emerging Economies ECONOMICS-

CiteScore

1.60

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.