It’s about inspiring the greater community to continue supporting this sector: Elite sport success as a main policy objective for disability sport promotion in ASEAN member states

ABSTRACT Promoting sport participation among people with disabilities is often counted as one of the policy priorities of the national government as well as a main activity of sport for development initiatives to aid the Global South. However, little is known about specific systems, policy, history, and plans for disability sport promotion understood by disability sport administrators in the Global South. The current study focused on the Association of Southeast Asian Nations (ASEAN) and aimed to explore how ASEAN government officials perceive the status of sport for people with disabilities. Representatives from nine ASEAN member countries participated in individual semi-structured interviews. The results of thematic analysis generated three themes: (1) Perceived lack of disability awareness and disability sport recognition; (2) Elite sport successes address problems at hand; and (3) Elite sport success to motivate funders. These themes suggest that successes in elite sports are of central importance for sport promotion among people with disabilities in ASEAN countries because they perceive that elite sport success can raise disability awareness, popularise disability sport, and motivate funders. Also, Paralympic success is viewed as an opportunity for them to demonstrate success otherwise unattainable in the Olympics. Some of the participants’ accounts appear to go against the current knowledge generated in the Global North; however, as funding is important to develop disability sport administration, it might be inevitable for them to continue promoting elite sport success for now.