Moving Towards Less-Modeling Enablers of Responsible Consumption for Sustainable Consumption in an Emerging Economy

The natural resources on the planet are finite, but the depletion of resources is happening at a rate higher than they can be replenished and sustained. The hidden cost of such irresponsible consumption is very high and has already been felt by the present generation in the form of extinction of species and degradation of the environment. People often consume in excess of what is required. This calls for more rational and efficient consumption of products in order to reduce the burden on the resources. The extant literature on responsible consumption until now has been given less attention despite being of utmost importance. Therefore, the present study is aimed at identifying the enablers of responsible consumption and prioritizing them. This research adopts an interpretive structural modeling technique to identify and organize eleven enablers linked to responsible consumption.