低成本航空公司与高铁：了解中国乘客选择的关键驱动因素

IF 1.1 4区工程技术 Q4 MANAGEMENT

Transportation Journal Pub Date : 2020-02-11 DOI:10.5325/transportationj.59.1.0001

Jing Yu Pan, Dothang Truong

{"title":"低成本航空公司与高铁：了解中国乘客选择的关键驱动因素","authors":"Jing Yu Pan, Dothang Truong","doi":"10.5325/transportationj.59.1.0001","DOIUrl":null,"url":null,"abstract":"Abstract:This study investigated passengers' choice between high-speed rail (HSR) and low-cost carriers (LCCs) in China. A survey of 1,080 passengers was performed and a logit regression method was used to identify the key factors in modal choice behaviors. The results indicated that frequency, price, perceived behavioral control (PBC), and attitudes were significant determinants of choice between HSR and LCCs, while service quality, access, and subjective norms were not important factors. Group differences in terms of the factor impact were also identified. Frequency and attitudes had a greater influence on business passengers, compared to nonbusiness passengers, in terms of their mode preference. Price affected the two types of passenger groups in a similar way, while PBC only influenced the choice behavior of the nonbusiness passengers. These findings fill the knowledge gap of the choice between HSR and LCCs and provide useful insights for HSR and LCCs to improve competitiveness in China.","PeriodicalId":46529,"journal":{"name":"Transportation Journal","volume":null,"pages":null},"PeriodicalIF":1.1000,"publicationDate":"2020-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Low-Cost Carriers versus High-Speed Rail: Understanding Key Drivers of Passengers' Choice in China\",\"authors\":\"Jing Yu Pan, Dothang Truong\",\"doi\":\"10.5325/transportationj.59.1.0001\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract:This study investigated passengers' choice between high-speed rail (HSR) and low-cost carriers (LCCs) in China. A survey of 1,080 passengers was performed and a logit regression method was used to identify the key factors in modal choice behaviors. The results indicated that frequency, price, perceived behavioral control (PBC), and attitudes were significant determinants of choice between HSR and LCCs, while service quality, access, and subjective norms were not important factors. Group differences in terms of the factor impact were also identified. Frequency and attitudes had a greater influence on business passengers, compared to nonbusiness passengers, in terms of their mode preference. Price affected the two types of passenger groups in a similar way, while PBC only influenced the choice behavior of the nonbusiness passengers. These findings fill the knowledge gap of the choice between HSR and LCCs and provide useful insights for HSR and LCCs to improve competitiveness in China.\",\"PeriodicalId\":46529,\"journal\":{\"name\":\"Transportation Journal\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.1000,\"publicationDate\":\"2020-02-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Transportation Journal\",\"FirstCategoryId\":\"5\",\"ListUrlMain\":\"https://doi.org/10.5325/transportationj.59.1.0001\",\"RegionNum\":4,\"RegionCategory\":\"工程技术\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transportation Journal","FirstCategoryId":"5","ListUrlMain":"https://doi.org/10.5325/transportationj.59.1.0001","RegionNum":4,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}

引用次数: 4

摘要

摘要：本研究调查了中国乘客在高铁和低成本航空公司之间的选择。对1080名乘客进行了调查，并使用logit回归方法来确定模式选择行为的关键因素。结果表明，频率、价格、感知行为控制（PBC）和态度是高铁和低铁之间选择的重要决定因素，而服务质量、可及性和主观规范不是重要因素。还发现了因素影响方面的群体差异。就模式偏好而言，与非商务乘客相比，频率和态度对商务乘客的影响更大。价格对两类旅客群体的影响相似，而PBC仅影响非商务旅客的选择行为。这些发现填补了高铁和低成本铁路选择的知识空白，为高铁和高成本铁路提高中国竞争力提供了有益的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Low-Cost Carriers versus High-Speed Rail: Understanding Key Drivers of Passengers' Choice in China

Abstract:This study investigated passengers' choice between high-speed rail (HSR) and low-cost carriers (LCCs) in China. A survey of 1,080 passengers was performed and a logit regression method was used to identify the key factors in modal choice behaviors. The results indicated that frequency, price, perceived behavioral control (PBC), and attitudes were significant determinants of choice between HSR and LCCs, while service quality, access, and subjective norms were not important factors. Group differences in terms of the factor impact were also identified. Frequency and attitudes had a greater influence on business passengers, compared to nonbusiness passengers, in terms of their mode preference. Price affected the two types of passenger groups in a similar way, while PBC only influenced the choice behavior of the nonbusiness passengers. These findings fill the knowledge gap of the choice between HSR and LCCs and provide useful insights for HSR and LCCs to improve competitiveness in China.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Transportation Journal Multiple-

CiteScore

2.40

自引率

4.30%

发文量

期刊介绍： Transportation Journal is devoted to the publication of articles that present new knowledge relating to all sectors of the supply chain/logistics/transportation field. These sectors include supply chain/logistics management strategies and techniques; carrier (transport firm) and contract logistics firm (3PL and 4PL) management strategies and techniques; transport economics; regulation, promotion, and other dimensions of public policy toward transport and logistics; and education.