Análisis del impacto de la serie de televisión "Isabel" en el turismo cultural de Castilla y León

espanolIsabel I de Castilla, “La Catolica”, siempre ha sido un personaje admirado y rechazado a partes iguales. Sin embargo, en los ultimos anos ha surgido un creciente interes por conocer su vida y, principalmente, los sitios que formaron parte de su historia. El nacimiento de este fenomeno reside en el exito que tuvo la serie de television “Isabel”, emitida en Espana entre 2012 y 2014, que se centro en la biografia de esta reina mostrando los diferentes lugares en los que vivio. Con todo, esto tuvo una repercusion en el turismo, sumandose esta ficcion a la tendencia de emplear la aparicion de un destino turistico en series de television como herramienta para su promocion, tal y como se ha demostrado con el buen impacto que la serie causo en el turismo cultural de Castilla y Leon, favoreciendo al crecimiento de la oferta turistica de la comunidad y a la mejora de las estadisticas de llegada de visitantes. EnglishQueen Isabel of Castile, known as the Catholic, has always been admired and rejected in equal measure. However, in recent years there has been growing interest in knowing about his life and about the places that were part of its story. The birth of this phenomenon is to be found in the success of the television series “Isabel”, broadcast in Spain between 2012 and 2014, which focused on the biography of this queen and showed the different places where she lived. In addition, this had an impact on tourism, adding this fiction to the tendency to use the appearance of a tourist destination in television series as a promotional tool, as it has been demon- strated with the good impact that the series caused in the cultural tourism of Castile and Leon, favouring the growth of the tourist offer of the community and the improvement of the statistics of arrival of visitors.