去还是不去？参展者对新冠肺炎的风险认知：来自亚洲三个地区的证据

IF 1.7 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Convention & Event Tourism Pub Date : 2023-07-23 DOI:10.1080/15470148.2023.2238879

Zixi Chan, Huiyue Ye, Junhua Li, Lexi Dan Wei

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引用次数: 0

摘要

新冠肺炎疫情对会展业造成严重冲击。它改变了潜在参观者的旅行行为，他们对新冠肺炎的风险认知已经成为摇摆“去还是不去”的核心问题。本研究运用精化似然模型，考察了社交网络信息质量与信息源可信度、展会参与者满意度和行为意向之间的关系。此外，我们还研究了COVID-19感知风险在满意度和行为意愿之间的调节作用。本研究对来自三个亚洲展览目的地(即中国大陆、澳门、香港特区和马来西亚)的334名受访者进行了调查，发现对COVID-19的风险认知正调节了满意度和行为意愿之间的关系。研究结果对会展业的学者和从业者具有一定的理论和实践意义。

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To go or not to go? Exhibition attendees’ risk perception of COVID-19: Evidence from three Asian regions

Abstract The COVID-19 pandemic severely impacts the exhibition industry. It alters the travel behavior of potential exhibition attendees, whose risk perceptions of COVID-19 have become a central issue swaying the “to go or not to go.” Applying Elaboration Likelihood Model, this study investigated the relationship between SNS information quality and source credibility, exhibition attendees’ satisfaction, and behavioral intention. Moreover, the moderating role of the perceived risk of COVID-19 between satisfaction and behavioral intention was examined. Drawing upon 334 respondents from three Asian exhibition destinations (i.e., Mainland China, Macau, S.A.R., and Malaysia), this study found that the risk perception of COVID-19 positively moderates the relationship between satisfaction and behavioral intention. The results of this study provide theoretical and practical implications to the academics and practitioners of the exhibition industry.

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来源期刊

Journal of Convention & Event Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

5.30

自引率

13.60%

发文量

期刊介绍： The Journal of Convention & Event Tourism provides multidisciplinary perspectives on conventions, exhibitions, and events. The journal provides global perspectives on this dynamic industry and encourages international submissions. All papers go through a double blind peer review process resulting in cutting-edge viewpoints on trends, innovations, and research regarding convention and event tourism. In addition, the Journal of Convention & Event Tourism includes conference and book reviews, critical reviews on major issues.