“创意在组织公共关系活动中的作用”

Pub Date : 2021-12-01 DOI:10.2478/saec-2021-0019
Diana Ioana Hăprean
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引用次数: 0

摘要

摘要本研究从心理测量的角度分析创造力,同时将其与组织公共关系活动的重要性以及将其应用于活动各个方面的方式联系起来。通过具有公共关系活动策划相关知识和经验的人员之间的焦点小组讨论,我们评估了公共关系专家在活动的整个策划过程中利用创造力的方式,并展示了其对活动成功的作用和影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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“The Role of Creativity in Organising Public Relations Events”
Abstract This study analyses creativity from a psychometric viewpoint while connecting it to both its importance in organising public relations events and to the ways in which it can be applied to every aspect of an event. Using a focus group discussion between people with relevant knowledge and experience in public relations event planning, we evaluated the way in which public relations specialists make use of creativity throughout the entire planning process of an event and we demonstrated its role and impact on the success of the event.
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