Productive and hazardous: Investing in families in social policy

Social investment has gained increasing prominence in family policy reform. It has also been widely criticised from a feminist and social justice perspective. This article examines how the meaning of the family changes when it is seen as a site of investment. Using a discourse-analytical approach and focusing on agenda setting policy documents of Germany's ‘sustainable family policy’ this is explored in four dimensions: the extension and simultaneous narrowing of the meaning of family; the articulation of new gendered subjectivities; a redefinition of the boundaries between the family and the state; and new modes of differentiation between families according to their ability to ‘produce’ human capital. I argue that the traditional family loses its role as a normative reference point and is increasingly framed as a production site of human capital. Hence, more critical engagement with social and racialized inequalities, which are implied in these discourses, is necessary.