From the media of the periphery to peripheral media: The changing priorities of Brazil’s alternative ecology

ABSTRACT This article proposes a new appraisal of Brazil’s alternative media. By investing in the concept of the periphery, this study draws on past literature, semistructured interviews, and data collected from across the country (n = 50) to propose a repertoire analysis of media producers’ views of the country’s popular notion of the periphery. Evidence shows that they have shown nuanced views of the periphery as a site of purpose, pluralism, and authorship. Despite crisis and turmoil, this study presents some paths that could help reorientate the priorities of alternative media research toward a closer consideration of the periphery as entity that appears much more in line with local realities and expectations than previous international debates.