Investigating the importance of social presence on intentions to adopt an AI romantic partner

ABSTRACT Artificial intelligence (AI) technology has created the possibility of a machine agent serving as a relationship partner. Though this may sound like a radical idea, this type of technology is already available. To understand this new and unique phenomenon, the present study investigates perceptions of an AI romantic partner in a serial multiple mediator model. Based on data collected from male, undergraduate students, the study finds that the perceived social presence of an AI romantic partner leads to greater perceived realism of interacting with the AI, which fosters more favorable attitudes toward the AI. Finally, more favorable attitudes lead to greater intentions to adopt the AI. Collectively, the findings suggest the need to further investigate how people perceive personalized AI agents in relation to their personal and social life.