中国和巴西电子商务发展的特点与前景

A. Koval, Anastasia E. Vorozhun
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引用次数: 0

摘要

近年来,电子商务已成为发展最活跃的国际贸易形式之一,加速了国民经济的数字化。在这方面,每个国家都有自己的电子商务发展特点。中国和巴西是加强区域电子商务领导地位的领先新兴经济体,中国在这一领域也处于世界领先地位。作者进行了比较分析,强调了中国和巴西电子商务的模式和趋势,并展示了各国面临的挑战以及哪些因素影响了电子商务在国内市场和国外市场的扩张。本文明确了电子商务的动态、主要参与者和产品结构、移动和社交电子商务的特点、基础设施问题及其解决方案。这样就可以突出所研究国家中电子商务扩张的关键决定因素和前景。本研究重点揭示了中国和巴西之间跨境电子商务的具体情况,中国企业如何通过电子商务进入巴西市场,以及巴西企业在这一领域采取了哪些措施。中国和巴西在电子商务方面的经验无疑是俄罗斯在当前条件下寻找扩大贸易流量的途径的重要贡献。电子商务可以成为俄罗斯经济活动发展和俄罗斯数字经济改善的额外推动力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The development of e-commerce in China and Brazil: Features and prospects
E-commerce has recently become one of the most dynamically developing forms of international trade, accelerating the digitalization of national economies. In this regard, each country has its own features of the e-commerce development. China and Brazil represent leading emerging economies that strengthen regional leadership in e-commerce, and the PRC is also one of the world leaders in this field. The authors conduct the comparative analysis, which emphasizes patterns and trends in Chinese and Brazilian e-commerce and demonstrates what challenges countries face and which factors impact on the expansion of e-commerce on domestic markets and beyond. The paper identifies the dynamics, main players and product structure of e-commerce, features of mobile and social e-commerce, infrastructural problems and their solutions. That allows to highlight the key determinants and prospects for the expansion of e-commerce in the studied countries. The research pays special attention to revealing the specifics of the cross-border e-commerce between China and Brazil, how Chinese companies enter the Brazilian market through e-commerce, and what steps Brazilian firms are taking in this field. The Chinese and Brazilian experiences in the e-commerce certainly represent an important contribution for Russia, which, under the current conditions, looks for the routes to expand its trade flows. E-commerce could become an additional driver for the development of the Russian economic activity and the improvement of the Russian digital economy.
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