Exploration of tourism potential doing concepts of development and heritage preservation issues of Zonouz city

Zonouz city and its neighboring counties, including three counties and eleven areas, are located in the southern area of the Araz River in Azerbaijan and northwest of Iran. This city has many capabilities in terms of geography, civilization, and tourism, which can be considered as an advantage in urban development. The development in the city is a process occurs by relying on introversion and utilizing extroversion, among which urban regeneration can be highlighted. Thus, recognizing the components of empowerment is one of the main purposes. Applying the rules and observing the necessary principles reduce costs and increase productivity in development. The present study aims to study and compare the advantages of the city, which have more centrality and relative abilities than the peripheral cities, with those cities having the same geographical and cultural characteristics, and the least distance from the city, in an integrated and complementary collection in the tourism industry. Considering that different multi-city managers should similarly play a role, the appropriate reason for their participation can be balanced development and utilization from common interests. This benefit can be achieved based on the management and exploitation of natural and historical attractions, the results of which are synergy and improved performance and exploitation power from the interests. To this aim, the tourist abilities and natural and tourist attractions of the complex are identified and studied, and the results of the analysis are analyzed. The conclusion can be made based on using natural geography and cultural heritage advantages to protect historical buildings and textures better, along with a balanced development of a series of neighboring cities.