Communication with local community and stakeholders as a key activity to protect oligotrophic streams with freshwater pearl mussel

A complex approach in nature and species conservation is crucial for a real and persisting success of the costly work and effort. A combination of both direct support of the endangered species together with habitat restoration, and cooperation with community members and authorities, present and active within the species’ habitat, is a must. Nevertheless, the latter is often missing in nature conservation work, resulting in a lack of awareness and interest regarding the targeted species among the local population. Here we describe a plan, practice, and results of a complex information campaign aimed at public, local/regional authorities and stakeholders conducted over the period of four years in the catchment of the Malše river (Czech Republic). The campaign focused on the conservation of a rare aquatic mollusc, the freshwater pearl mussel Margaritifera margaritifera, living in streams with high water quality. The species serves as an umbrella species for the conservation of oligotrophic river catchments. The main goal of the campaign was the transfer of knowledge and transition to good management practice in agriculture, forestry, water and fish management. In our experience, the vast majority of stakeholders took part in the educative campaign and showed willingness to adjust their management work in order to protect freshwater pearl mussels. The role of a contact person was crucial, they provided advice to stakeholders and helped channel the communication with local authorities. We compare our experiences with other recent educative campaigns held in Europe, their effects, and their future challenges. We propose key activities in communication with the local community and stakeholders to enhance the impact of nature conservation.