大众旅游目的地酒店评论的比较内容分析

IF 3.1 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Leyla Atabay, B. Çizel
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引用次数: 7

摘要

本文研究了三个不同的大众旅游目的地(安塔利亚、马略卡岛和沙姆沙伊赫)提供全包系统(AIS)服务的酒店的用户生成内容(UGC),比较分析了游客对服务组件的评价和情感。本研究采用内容分析法进行设计,将文本挖掘与情感分析相结合。从一家在线旅游评论网站收集了三个不同大众旅游目的地顶级酒店的客户评论(UGC)。R程序共分析了3588条英文酒店评论。通过对地中海地区著名大众旅游目的地酒店的点评分析,也清楚地揭示了各目的地酒店的优先服务特征(客房、员工、食物)和主导情绪。此外,多重对应分析结果清楚地显示了三个不同地区的酒店服务情绪是如何分化的。分析结果为大众旅游目的地酒店与AIS合作提供了重要线索。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Comparative Content Analysis of Hotel Reviews by Mass Tourism Destination
This article examines user-generated content (UGC) related to hotels in three different mass tourism destinations (Antalya, Majorca, and Sharm El Sheikh) that offer services with the all-inclusive system (AIS) to comparatively analyses tourists' evaluations and emotions about service components. While the study was designed with the content analysis method, text mining and sentiment analysis were used together. Customer reviews (UGC) of top hotels in three different mass tourism destinations were collected from an on-line travel review site. A total of 3588 English hotel reviews were analysed by the R program. Analysis of the reviews for famous mass tourism destination hotels in the Mediterranean region has also clearly revealed the priority service characteristics (rooms, staff, and food) and dominant emotions for hotels in all destinations in comparison. Moreover, the multiple correspondence analysis results clearly show how the emotions about the services of the hotels in three different regions diverge. Analysis results provide important clues for mass tourism destination hotels working with AIS.
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来源期刊
Journal of Tourism and Services
Journal of Tourism and Services HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.80
自引率
16.70%
发文量
14
期刊介绍: Journal of Tourism and Services, established in September 2010, is the international reviewed scientific research journal published by the Center for International Scientific Research of VŠO and VŠPP in cooperation with the following partners. The journal publishes high-quality scientific papers and essays with a focus on tourism and service industry development. Together with the scientific part and in order to promote the exchange of current and innovative ideas and stimulating debate, the Journal also includes Reviews of Existing Work or Short Essays, Research Notes, and Research and Industry sections to address important topics and advance theoretical knowledge or thinking about key areas of tourism and services and to allow researchers to present initial findings and reflections or problems concerning fieldwork and research in general.
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