{"title":"约束想象:5G时代的大众传播新模式——基于技术与社会互构视角","authors":"权 张, 晓恬 方","doi":"10.26599/gjms.2023.9330022","DOIUrl":null,"url":null,"abstract":"\n 大众传播在5G时代将呈现何种新样态?既有研究贡献了兼具前瞻性与想象力的观点,但也面临说服力不足的挑战。为此,本研究尝试从技术与社会之间协同演化的关系入手,在媒介技术尤其是互联网技术发展的“大历史”脉络中探寻答案。文章构建了技术—社会—传播(TSC)分析框架,依据此框架对从语言、文字诞生至今的大众传播演化史进行系统回顾。在此基础上,聚焦社会主体之间传—受关系结构和媒介技术应用两个核心要素,谨慎推测5G时代的大众传播将呈现一种复合样态,可以简化表示为两者的“叠乘”:(沉浸式+场景化)×(多中心“一对多”分众传播+圈层化“多对多”交互传播)。\n","PeriodicalId":69715,"journal":{"name":"全球传媒学刊","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Restrained Imagination: A New Pattern of Mass Communication in the 5G Era —Based on the Perspective of Inter-Construction between Technology and Society\",\"authors\":\"权 张, 晓恬 方\",\"doi\":\"10.26599/gjms.2023.9330022\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\n 大众传播在5G时代将呈现何种新样态?既有研究贡献了兼具前瞻性与想象力的观点,但也面临说服力不足的挑战。为此,本研究尝试从技术与社会之间协同演化的关系入手,在媒介技术尤其是互联网技术发展的“大历史”脉络中探寻答案。文章构建了技术—社会—传播(TSC)分析框架,依据此框架对从语言、文字诞生至今的大众传播演化史进行系统回顾。在此基础上,聚焦社会主体之间传—受关系结构和媒介技术应用两个核心要素,谨慎推测5G时代的大众传播将呈现一种复合样态,可以简化表示为两者的“叠乘”:(沉浸式+场景化)×(多中心“一对多”分众传播+圈层化“多对多”交互传播)。\\n\",\"PeriodicalId\":69715,\"journal\":{\"name\":\"全球传媒学刊\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"全球传媒学刊\",\"FirstCategoryId\":\"1092\",\"ListUrlMain\":\"https://doi.org/10.26599/gjms.2023.9330022\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"全球传媒学刊","FirstCategoryId":"1092","ListUrlMain":"https://doi.org/10.26599/gjms.2023.9330022","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Restrained Imagination: A New Pattern of Mass Communication in the 5G Era —Based on the Perspective of Inter-Construction between Technology and Society