Looking Through the Algorithmic Unconscious

Abstract This paper concerns the role of the unconscious in technology. The central thesis is that there exists an experience of non-acceptance and failed incorporation of technology, which (a) does not depend on the technical engineering dimension of the artifact but (b) instead concerns the relationship between the human unconscious and the artifact. This thesis is supported and developed through the analysis of a case study – that is, the creation and development of the first version of Google Glass. The failure of the first version of Google Glass is explained in terms of the non-acceptance of this technology. This paper presents an analysis of users’ experiences and comments as a basis for interpreting the relationship between the unconscious and technology. Their non-acceptance of this technology is explained and further clarified from a postphenomenological point of view, utilizing the concept of “technological uncanny.” The analysis suggests that antimediation can be understood as a form of noise. In fact, as non-acceptance, antimediation directly concerns the relationship between contingency and control.