Iran’s soft power in the Middle East via the promotion of the Persian language

ABSTRACT This article explores the language-related instruments Tehran uses to pursue its soft power goals in the Middle East. The article first defines soft power and the role of language in its promotion, and then summarises Iran’s overall Persian-language strategies across the region. The main part of the article uses a rich array of primary source material in Persian to focus specifically on Tehran’s efforts to use the Persian language as a soft power resource in Lebanon, Iraq and Syria. The article demonstrates that over the last decade, Iran has increasingly engaged in strategies to enhance its soft power reach in these countries through the development of Persian language programmes. It argues that Iran at times uses the promotion of the Persian language to further other soft power goals, such as the development of its key foreign policy platforms and the spread of Shiism based on the context.