Hindistan’da Bilgi Teknolojileri Endüstrisinde İnsan Kaynakları Yönetiminin Gig Sözleşmelerine Yönelmesine Yol Açan Faktörler

The gig economy has become a viable field for alternate job arrangements. Therefore, we aim to explore the gig contracting influencing factors in Information Technology. We propose a conceptual framework using Structured Equation Modelling to ascertain the relationship between Human Resource Management and gig work contracting mediated through a sustainable digital economy. Based on a specifically designed survey, employers’ most significant hurdles were the competitiveness level, the extended hours when one was logged in, and late-night delivery. The incentives were not strong influencing factors for Gig contracting. However, the flexibility reduced much of the workload pressures.