决定因素通过对雅加达DKI Kepuluan Seribu旅游目的地游客访问的感知价值重新审视意图

IF 2.1 Q3 BUSINESS
Esti Handayani, N. Limakrisna, H. Muharam
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引用次数: 0

摘要

旅游业在印度尼西亚实施发展过程中具有重要的战略意义,因为它能够为该国带来大量外汇。游客满意度的满足将对重访兴趣(重访意向)的产生产生产生影响,重访意向是对游客对象的自发反应,因为在初次访问期间感受到的满意度表达是恰当的,甚至超过了预期。本研究旨在通过对影响游客重游意愿的变量(如促销、服务景观、目的地形象和感知价值)的研究,找到提高游客重游意向的方法和策略,从而找到可以推荐给相关方的方法。这项研究是在雅加达DKI的Kepuluan Seribu旅游目的地进行的,共有400个样本,采用随机抽样法。研究方法采用扫描电镜结合LISREL程序。研究结果表明:(1)对再访意愿有促进作用(β=0.62);(2) 服务景观对重访意向有一定的影响;(3) 目的地形象对再访问意向无影响(β=0.21);(4) 对感知值有促进作用(β=-0.21);(5) 服务景观对感知价值有影响();(6) 目的地形象对感知值无影响(β=-0.14);(7)感知价值对再访意向有影响(β=0.0552)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Determinants Revisit Intention Through Perceived Value for Tourist Visits to Tourism Destinations at Kepulauan Seribu of DKI Jakarta
The tourism industry is important and strategic in the implementation of development in Indonesia because it is able to bring in large amounts of foreign exchange for the country. Tourist satisfaction is met will have an impact on the emergence of revisit interest (Revisit Intention), as a spontaneous response to the object of visitors because the expression of satisfaction felt during the initial visit is appropriate and even exceeds expectations. This research aims to be able to find ways and strategies to increase Revisit Intention for tourists, so that methods are found that can be recommended to interested parties through research on the variables that affect Revisit Intention, such as Promotion, Servicescape, Destination Image and Perceived Values. This research was conducted in the Kepulauan Seribu tourism destination in DKI-Jakarta with a total of 400 samples, using the Random Sampling. The research method used SEM with the LISREL program. The results of the research obtained the following data, such as (1) There is an effect Promotion on Revisit Intention (β = 0.62); (2) There is an effect Servicescape on Revisit Intention; (3) There is no effect of Destination Image on Revisit Intention (β = 0.21 ); (4) There is an effect Promotion on Perceived Value  (β =- 0.21); (5) There is an influence Servicescape on Perceived Value (        ); (6) There is no influence of Destination Image on Perceived Value (β =-0.14); and (7) There is an effect of Perceived Value on Revisit Intention (β = 0.0552).
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来源期刊
CiteScore
3.30
自引率
7.40%
发文量
27
期刊介绍: The Journal of Entrepreneurship is a multidisciplinary forum for the publication of articles and research and discussion of issues that bear upon and enfold the field of entrepreneurship. Topics appropriate and related to entrepreneurship include intrapreneurship, managership, organisational behaviour, leadership, motivation, training and ethical/ moral notions guiding entrepreneurial behaviour. Disciplinary boundaries that straddle entrepreneurship theory and research include economics, psychology, sociology, anthropology, history, management and others. The journal particularly welcomes articles that advance our understanding of entrepreneurship phenomenon across different national and cultural contexts. Articles should be well articulated and substantive. The journal is peer-reviewed.
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