事件流中的叙事策略——策略制定中的幻觉与幻灭

IF 2 4区 管理学 Q3 MANAGEMENT
Jenni Myllykoski, Anniina Rantakari
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引用次数: 2

摘要

叙事策略的制定在策略的动员中是有用的,因为叙事赋予我们对组织事件的理解连贯性和线性。本文探讨了叙事策略制定与事件流之间的关系。本文对一家寻求全球增长的软件公司进行了纵向、参与式研究。具体来说,我们跟踪了软件公司经理在投资者谈判中使用的战略“成功故事”的前后构建事件。我们将幻觉和幻灭的观点概念化,这是战略叙事的时间结构和使用的基础,并展示了前者如何促进战略制定,而后者如何限制战略制定。我们通过阐述战略叙事的构建与组织事件流之间的关系来增加叙事策略的研究。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Narrating strategy in the flow of events – Illusion and disillusion in strategy-making

Narrative strategy-making is useful in the mobilization of strategies because narratives impart coherence and linearity to our understanding of organizational events. Our paper examines the relation between narrative strategy-making and the flow of events. We present a longitudinal, participatory study of a software company seeking global growth. Specifically, we followed events preceding and succeeding construction of the strategic ‘success stories’ used by the software company’s managers in investor negotiations. We conceptualize the point of illusion and disillusion underlying the temporal construction and use of strategy narratives and show how the former enables strategy-making, while the latter constrains it. We add to narrative strategy research by elaborating the relation between the construction of strategy narratives and the flow of organizational events.

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来源期刊
CiteScore
4.00
自引率
10.00%
发文量
36
审稿时长
71 days
期刊介绍: The Scandinavian Journal of Management (SJM) provides an international forum for innovative and carefully crafted research on different aspects of management. We promote dialogue and new thinking around theory and practice, based on conceptual creativity, reasoned reflexivity and contextual awareness. We have a passion for empirical inquiry. We promote constructive dialogue among researchers as well as between researchers and practitioners. We encourage new approaches to the study of management and we aim to foster new thinking around management theory and practice. We publish original empirical and theoretical material, which contributes to understanding management in private and public organizations. Full-length articles and book reviews form the core of the journal, but focused discussion-type texts (around 3.000-5.000 words), empirically or theoretically oriented, can also be considered for publication. The Scandinavian Journal of Management is open to different research approaches in terms of methodology and epistemology. We are open to different fields of management application, but narrow technical discussions relevant only to specific sub-fields will not be given priority.
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