印度千禧一代绿色产品购买意愿研究:基于计划行为模型的扩展理论

Q3 Business, Management and Accounting

Journal of Asia-Pacific Business Pub Date : 2019-10-02 DOI:10.1080/10599231.2019.1684171

Sadhna Shukla

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引用次数: 41

摘要

摘要本研究提出了一个扩展的计划行为理论（TPB）模型来分析印度千禧一代群体的绿色产品购买意愿。基于推荐的拟合优度指数，建立了一个扩展的TPB模型。使用分层随机抽样技术收集数据，并使用结构方程建模来检验假设。该研究发现，感知的环境责任和环境关切是城市规划委员会框架的基础。该研究的一项新发现表明，感知的环境责任是千禧一代绿色产品购买意愿主观规范的主要预测因素。最后，讨论了管理含义和未来的研究范围。

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A Study on Millennial Purchase Intention of Green Products in India: Applying Extended Theory of Planned Behavior Model

ABSTRACT This study proposed an extended theory of planned behavior (TPB) model to analyze the green product purchase intention of a millennial cohort in India. Established on recommended goodness-of-fit indices, an extended TPB model was developed. Data were collected using a stratified random sampling technique, and structural equation modeling was used for testing hypotheses. The study found perceived environmental responsibility and environmental concern dimensions underpinning the TPB framework. One of the novel findings of the study indicated perceived environmental responsibility as a major predictor of subjective norm toward millennial green product purchase intention. Finally, managerial implications and a future research scope were discussed.

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来源期刊

Journal of Asia-Pacific Business Business, Management and Accounting-Business and International Management

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Present circumstances underscore the need to improve the understanding of conducting business with and within the Asia-Pacific countries. The Journal of Asia-Pacific Business™ provides a blend of cutting-edge knowledge and practical applications on business management and marketing strategy. In the Journal of Asia-Pacific Business™, you will find articles and feature sections that provide a pragmatic view of the business environment in this dynamic region. This essential resource offers readers a good blend of descriptive, conceptual, and theoretical articles dealing with current topics.