整合社交媒体与传统客户互动模式，开发新型B2B服务

IF 2 4区管理学 Q3 BUSINESS

Journal of Business-To-Business Marketing Pub Date : 2021-12-12 DOI:10.1080/1051712x.2021.2012078

I. Alam

引用次数: 3

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development

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来源期刊

Journal of Business-To-Business Marketing BUSINESS-

CiteScore

2.20

自引率

35.70%

发文量

期刊介绍： The Journal of Business-to-Business Marketing® encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship. The Journal of Business-to-Business Marketing features: •basic and applied research that reflects current business marketing theory, methodology, and practice •articles from leading researchers covering topics of mutual interest for the business and academic communities