政治技术:新与旧的互动

IF 1.9 Q2 POLITICAL SCIENCE

Journal of Political Marketing Pub Date : 2021-03-29 DOI:10.1080/15377857.2020.1869858

S. Vinogradova, G. Melnik, T. Shaldenkova

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引用次数: 0

摘要

政治分析家认为，在社会发展史上，我们可以观察到两种相互关联的现象。第一种是在旧的政治形式中引入新的内容，第二种是在旧的政治形式中填充新的内容。从我们的观点来看，政治分析家的结论可以用在政治技术的情况下。对个人和社会群体产生不同影响的政治技术被认为是政治世界中一个相对较新的现象。在本文中，我们旨在澄清现代政治技术的所有组成部分是否从根本上是新的。

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Political Technologies: The Interaction of Old and New

Abstract Political analysts believe that in the history of the development of society, we can observe two interrelated phenomena. The first is related to the introduction of new content in the old political forms, the second – with the filling of new forms of old content. From our point of view, the conclusion of political analysts may be used in the case of political technologies. Political technologies that use different types of effects on individuals and social groups are considered to be a relatively new phenomenon in the world of politics. In this article, we aim to clarify whether all the components of modern political technologies are fundamentally new.

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来源期刊

Journal of Political Marketing POLITICAL SCIENCE-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： The Journal of Political Marketing aims to be the leading scholarly journal examining the latest developments in the application of marketing methods to politics. As the political world becomes more complex and interwoven, it is imperative for all interested parties to stay abreast of “cutting edge” tools that are used in unique and different ways in countries around the world. The journal goes beyond the application of advertising to politics to study various strategic marketing tools such as: Voter segmentation Candidate positioning Use of multivariate statistical modeling to better understand the thinking and choices made by voters.