服务驱动的市场导向对服务创新的影响：文献综述与新的研究框架

Q4 Business, Management and Accounting

Journal of Applied Business Research Pub Date : 2017-08-31 DOI:10.19030/JABR.V33I5.10022

Seng Ratny, Arif Mohammad Arshad, G. Tian

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引用次数: 4

摘要

本文的目的是分析有关服务驱动的市场导向与服务组织创新之间关系的文献，并建立关于这种关系的概念框架。学者们认为，实施服务驱动市场导向的服务企业可以比传统市场导向表现得更好，并比竞争对手更好地意识到市场需求。服务公司需要对客户不断变化的需求做出快速有效的反应。为服务业引入服务驱动的市场导向模式会带来关键优势，尤其是它们在服务创新方面的好处。最近的工作考察了服务业的市场导向创新关系。对服务组织中的市场导向进行了研究，提出了概念框架和概念模型。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Effect Of Service-Driven Market Orientation On Service Innovation: Literature Review And New Research Framework

The aim of this paper is to analyse the literature regarding the association between service-driven market orientation and innovation in service organizations as well as create conceptual framework about this relationship. Scholars have suggested that the service firms implementing service-driven market orientation can perform significantly better than traditional market-orientation and become increasingly aware of market demands better than their competitors. The service firms need to react quickly and effectively to changing customers’ demands. Bring in the service-driven market orientation model for service sector leads to critical advantages and particularly their benefits on service innovation. The recent work examined the market orientation-innovation relationship regarding the service industries. An examination regarding the market orientation in service organization is presented along with the conceptual framework and conceptual model is recommended .

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来源期刊

Journal of Applied Business Research Business, Management and Accounting-Business and International Management

CiteScore

0.60

自引率

0.00%

发文量

期刊介绍： The Journal of Applied Business Research (JABR) welcomes articles in all areas of applied business and economics research. Both theoretical and applied manuscripts will be considered for publication; however, theoretical manuscripts must provide a clear link to important and interesting business and economics applications. Using a wide range of research methods including statistical analysis, analytical work, case studies, field research, and historical analysis, articles examine significant applied business and economics research questions from a broad range of perspectives. The intention of JABR is to publish papers that significantly contribute to these fields.