Xiaowei Geng, Kai Zhang, Jiatao Ma, Huiming Yang, Ziguang Chen, Shu Li
{"title":"蓝灯比红灯更能促使员工选择延迟但更高的工资支付","authors":"Xiaowei Geng, Kai Zhang, Jiatao Ma, Huiming Yang, Ziguang Chen, Shu Li","doi":"10.1177/00139165231153160","DOIUrl":null,"url":null,"abstract":"Most businesses have been severely affected during the ongoing Coronavirus Disease 2019 (COVID-19) pandemic, as they lack sufficient cash reserves for turnaround in this devastated business environment. This study presents a nudge-based approach for encouraging employees to choose delayed but larger wage payment. Through two laboratory experiments and one field experiment, we found that blue light more likely promotes individuals choosing the farsighted intertemporal option (i.e., delayed but larger payment) than red light. We further investigated why blue light can promote such a farsighted decision and found that the intradimensional difference comparison—that is, comparing the difference between the two options in the time dimension (∆time A,B) and the difference in the payoff dimension (∆payoff A,B)—mediates the effect of blue (vs. red) light on intertemporal choice. The current study demonstrates the effectiveness of light color and provides a solution to nudge people to make farsighted choices.","PeriodicalId":48374,"journal":{"name":"Environment and Behavior","volume":null,"pages":null},"PeriodicalIF":5.2000,"publicationDate":"2022-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Blue, Rather Than Red Light Can Nudge Employees to Choose Delayed But Larger Wage Payment\",\"authors\":\"Xiaowei Geng, Kai Zhang, Jiatao Ma, Huiming Yang, Ziguang Chen, Shu Li\",\"doi\":\"10.1177/00139165231153160\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Most businesses have been severely affected during the ongoing Coronavirus Disease 2019 (COVID-19) pandemic, as they lack sufficient cash reserves for turnaround in this devastated business environment. This study presents a nudge-based approach for encouraging employees to choose delayed but larger wage payment. Through two laboratory experiments and one field experiment, we found that blue light more likely promotes individuals choosing the farsighted intertemporal option (i.e., delayed but larger payment) than red light. We further investigated why blue light can promote such a farsighted decision and found that the intradimensional difference comparison—that is, comparing the difference between the two options in the time dimension (∆time A,B) and the difference in the payoff dimension (∆payoff A,B)—mediates the effect of blue (vs. red) light on intertemporal choice. The current study demonstrates the effectiveness of light color and provides a solution to nudge people to make farsighted choices.\",\"PeriodicalId\":48374,\"journal\":{\"name\":\"Environment and Behavior\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":5.2000,\"publicationDate\":\"2022-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Environment and Behavior\",\"FirstCategoryId\":\"102\",\"ListUrlMain\":\"https://doi.org/10.1177/00139165231153160\",\"RegionNum\":2,\"RegionCategory\":\"心理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"ENVIRONMENTAL STUDIES\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Environment and Behavior","FirstCategoryId":"102","ListUrlMain":"https://doi.org/10.1177/00139165231153160","RegionNum":2,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENVIRONMENTAL STUDIES","Score":null,"Total":0}
Blue, Rather Than Red Light Can Nudge Employees to Choose Delayed But Larger Wage Payment
Most businesses have been severely affected during the ongoing Coronavirus Disease 2019 (COVID-19) pandemic, as they lack sufficient cash reserves for turnaround in this devastated business environment. This study presents a nudge-based approach for encouraging employees to choose delayed but larger wage payment. Through two laboratory experiments and one field experiment, we found that blue light more likely promotes individuals choosing the farsighted intertemporal option (i.e., delayed but larger payment) than red light. We further investigated why blue light can promote such a farsighted decision and found that the intradimensional difference comparison—that is, comparing the difference between the two options in the time dimension (∆time A,B) and the difference in the payoff dimension (∆payoff A,B)—mediates the effect of blue (vs. red) light on intertemporal choice. The current study demonstrates the effectiveness of light color and provides a solution to nudge people to make farsighted choices.
期刊介绍:
Environment & Behavior is an interdisciplinary journal designed to report rigorous experimental and theoretical work focusing on the influence of the physical environment on human behavior at the individual, group, and institutional levels.