{"title":"广播电视新闻经理的领导作用和有效的战略规划在提高新闻编辑室工作人员绩效和效率方面的作用","authors":"Hussen Ali Nnoor Al-Mosawy, A. M. Shaban","doi":"10.28936/jmracpc15.1.2023.(14)","DOIUrl":null,"url":null,"abstract":"The research deals with the role of leadership and effective strategic planning for news managers in radio and television in enhancing performance and raising the efficiency of newsroom workers. Leadership in establishing a culture of creativity, and the study was conducted on a sample of (123) workers in media institutions operating in Iraq and registered with the Media and Communication Commission. Respondents, as for the axis of measuring and managing creativity and raising efficiency by the administration of newsrooms, which encourages individual work and the participation of cadres in making decisions and developing creative ideas, the measurement ratio between two categories is large and very large, and the measurement of the third axis related to establishing a culture of creativity The goal of effective change is large, especially with regard to building a work environment conducive to creativity and encouraging freedom of opinion at an average rate.","PeriodicalId":32906,"journal":{"name":"lmjl@ l`rqy@ lbHwth lswq wHmy@ lmsthlk","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"THE ROLE OF LEADERSHIP AND EFFECTIVE STRATEGIC PLANNING FOR NEWS MANAGERS IN RADIO AND TELEVISION IN ENHANCING PERFORMANCE AND RAISING THE EFFICIENCY OF WORKERS IN NEWSROOMS\",\"authors\":\"Hussen Ali Nnoor Al-Mosawy, A. M. Shaban\",\"doi\":\"10.28936/jmracpc15.1.2023.(14)\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The research deals with the role of leadership and effective strategic planning for news managers in radio and television in enhancing performance and raising the efficiency of newsroom workers. Leadership in establishing a culture of creativity, and the study was conducted on a sample of (123) workers in media institutions operating in Iraq and registered with the Media and Communication Commission. Respondents, as for the axis of measuring and managing creativity and raising efficiency by the administration of newsrooms, which encourages individual work and the participation of cadres in making decisions and developing creative ideas, the measurement ratio between two categories is large and very large, and the measurement of the third axis related to establishing a culture of creativity The goal of effective change is large, especially with regard to building a work environment conducive to creativity and encouraging freedom of opinion at an average rate.\",\"PeriodicalId\":32906,\"journal\":{\"name\":\"lmjl@ l`rqy@ lbHwth lswq wHmy@ lmsthlk\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"lmjl@ l`rqy@ lbHwth lswq wHmy@ lmsthlk\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.28936/jmracpc15.1.2023.(14)\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"lmjl@ l`rqy@ lbHwth lswq wHmy@ lmsthlk","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.28936/jmracpc15.1.2023.(14)","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
THE ROLE OF LEADERSHIP AND EFFECTIVE STRATEGIC PLANNING FOR NEWS MANAGERS IN RADIO AND TELEVISION IN ENHANCING PERFORMANCE AND RAISING THE EFFICIENCY OF WORKERS IN NEWSROOMS
The research deals with the role of leadership and effective strategic planning for news managers in radio and television in enhancing performance and raising the efficiency of newsroom workers. Leadership in establishing a culture of creativity, and the study was conducted on a sample of (123) workers in media institutions operating in Iraq and registered with the Media and Communication Commission. Respondents, as for the axis of measuring and managing creativity and raising efficiency by the administration of newsrooms, which encourages individual work and the participation of cadres in making decisions and developing creative ideas, the measurement ratio between two categories is large and very large, and the measurement of the third axis related to establishing a culture of creativity The goal of effective change is large, especially with regard to building a work environment conducive to creativity and encouraging freedom of opinion at an average rate.